How to create a casting briefing

A good briefing is the basis for a suitable selection. It does not need to define every detail from the start, but it should describe the key project information and intended effect clearly.

Project basics

State the type of production, date and location. For several roles or talent categories, describe the requirements for each role separately.

  • Type of production
  • Date and planned scope
  • Location
  • Required role or talent category

Required profile and intended effect

Describe visual and professional requirements only as specifically as they genuinely matter for the production. Moods or examples help when a particular type or visual effect is required.

  • Age or playing age where relevant
  • Visual characteristics and sizes
  • Languages, dialects or specialist knowledge
  • Dance style, presentation format or other project-specific skills
  • Moods and references

Budget, buyout and travel

The budget and intended usage rights belong in the briefing from an early stage. For work away from the talent’s place of residence, it should also be clear whether travel, accommodation and other additional costs are covered.

  • Budget or fee
  • Usage period, medium and territory
  • Travel costs and accommodation
  • Other possible additional costs

When the profile is not yet defined

You can also make a request before the cast has been fully defined. The available project basics, intended effect, moods and budget allow the profile to be developed together step by step. Short-notice requests can be assessed particularly quickly when this information is complete.

Briefing check

  • Production, date and location stated
  • Roles or talent categories described separately
  • Intended effect and important criteria explained
  • Moods or examples attached
  • Budget and buyout stated
  • Travel and additional costs clarified