Real People
Find authentic women and female new faces for advertising, photography, film, social media, campaigns, events and productions.
Frequently asked questions
Answers to important questions about selection, use and the specific features of this talent category.
What are real people or new faces, and which projects are they suitable for?
Real people or new faces are people who enjoy being in front of the camera but do not have professional training as a model or actor. They are often interesting, authentic personalities who can communicate a particular image credibly and feel closer to the target audience. Real people are frequently used for social media productions. The decisive question is whether the project mainly needs natural presence or professional acting or modelling experience.
When do real people need camera, modelling or acting experience?
Real people and new faces are generally not professionally trained models or actors. Whether their existing camera experience is sufficient therefore depends on the project. An introduction video or e-casting allows you to assess how the person comes across on camera and whether presence matters more than professional skills. If a demanding acting or speaking performance is required, a professional may be the more suitable choice.
When can real people speak on camera or play a role?
This is less common. If speaking or acting is required, we are more likely to suggest real people with additional camera experience. An e-casting can show whether the available skills are sufficient for the project or whether a professional actor should be booked instead.
Which profile and sedcard details help when selecting real people?
Age, visual details, place of residence and current images are particularly helpful. Depending on the project, other profile details may also be important. Current material matters because the selection should reflect the person’s present appearance as closely as possible. If you need additional information, the next selection step can determine which details or videos can be requested.
Can couples, families or groups be requested as real people?
Yes. Couples, families and groups can also be requested as real people through Just In Cast. The briefing should clearly describe the required constellation and intended effect for the project.